Which Of The Many Graphic Design Studios Is A Fit For My Firm

Your goal is to find just the right graphic design studio, so here's a plan. Do a search for graphic design studios, and even localizing it for your area, there will the tons of responses. And, in today's internet world, it's not necessary for the firm to the local. That only broadens the scope of what's available to you and increases the difficulty of making a decision. So, how do you choose? Look first at what you need and it will be much easier. Being clear about what you want and need, and able to clearly communicate that, will make it much easier to see which of the graphic design studios is a fit. Are you looking to focus your marketing efforts on print or the web. Do you already have a logo or do you need one? What about CD or DVD production? Make a clear list of what you want. Who are your customers? Perspective graphic design studios will need to know all about your target audience, so be ready to answer the "who", "what", "where", "why", and "how" questions about them. Define your potential and current clients in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility. What are the reasons they buy your product or services. What pains or problems do they experience and what solutions does your product or service offer? What are the inherent benefits to the customer of buying your product or service? How does your target audience use your product or service? What were your past marketing efforts? Why did your past marketing efforts work, and why not? If you don't know, that's okay. Bring along your past marketing materials and ask your candidates what they think. This is another way to assess whether or not you want to work with a particular studio. Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is "not at all" and 5 is "Yes, absolutely". Do they have access to all the services I need? You might want to make a list of the services and then rate the graphic design studio on each one. Does the style of their work meet my taste criteria? Do they have experience with my product or service? Do I think I'll enjoy working with them? (This may not seem as important until you're in the middle of a project. Then it will be crucial.) Will they give me references? Are the references happy with the work they received? Okay, now you are armed and ready to choose from among the bounty of graphic design studios. Remember the ones that come up first in your search know how to optimize their web sites and if you are working on a web site, this may be important to you.

Making Your Graphic Designs Stand Out And Shout

The multiplicity of graphic designs and the elements that make up the designs themselves sometimes seems overwhelming. How can you make your graphic designs stand out and shout. Yes! Shout! Shout to the customers they are supposed to reach! If your graphic designs shout, then they attract attention in an already over advertised world. Today every prospective customer sees at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that speaks the loudest to them. And once it has their attention, the one that engages them the most. Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold. Visuals come in a lot of forms - original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The first question to ask yourself when choosing visuals for your graphic designs is, "Is it bold?" The Second, "Does it say what I need it to say?" The third is "Does it stand out?" Be careful of the use of Stock Photography and Illustrations and don't use images that have been overused. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you'll blend in with the rest. And you want to Stand out, Shout it out! Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, engaging - that's what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Of course the solution is the product or service for which you are designing. Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What's in it for the customer or viewer. That's what the whole game is about. If you don't speak to how you can solve the customer's problem, how you can bring the client value, then no matter how loud it is, they won't remember or pay attention. It just won't interest them. And use bold and relevant type to ask the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the audience you are attempting to reach and the product or service that is being sold. Don't use garbage type in graphic designs intended to speak to a more sophisticated audience, and don't use sleek elegant type to talk to the younger crowd. So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today's commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.

How to Develop a Graphic Design Portfolio

A graphic design portfolio is the best way to display and showcase your past projects, creativity, and talent. A graphic design portfolio is vital when trying to pursue opportunities as a graphic designer within a company or as a freelance graphic designer pursuing clients. The graphic design portfolio can contain any number of items, in several different formats. The first important step in developing a graphic design portfolio is deciding what work to include. You should only include your highest quality work in your graphic design portfolio. If you include mediocre work in your graphic design portfolio simply because you are concerned about not having enough pieces in your graphic design portfolio, you will lose important job offers and clients. It is better to have a few pieces in your graphic design portfolio that really showcase your talent and creativity than have many pieces that do not help you build a solid reputation as a graphic designer. The next step in developing a graphic design portfolio is deciding what type of graphic design portfolio you want to create. There are four main types of graphic design portfolios: printed pages in a binder, an online graphic design portfolio, images placed on a graphic design portfolio CD, or a slideshow of images placed on a graphic design portfolio DVD. Really, it is best to create one of each type of graphic design portfolio so that you are fully prepared to offer whatever your prospective employer or client is prepared to look at to judge your talent and creativity as a graphic designer. To create a graphic design portfolio of printed pages, you should choose only your best work, and only the best quality printed copies. If you are unsure of the quality of your home printer, put the images on a disk and have them printed for you at a print shop. The best quality and most creative pieces can look mediocre if not printed with high quality printing. You should then present the pieces in a professional manner. The best color for a graphic design printed portfolio is black, and the most professional style is leather. This should be something that is spiral bound, a book, or a case so that you can add or remove pieces from your graphic design portfolio easily as you progress in your graphic design career. To create a graphic design portfolio online, you will first need web space. Website hosting and domain registration has become very cost effective. Most websites also give you free website building tools so that you don't have to know HTML. However, make sure that you sign up for website hosting with enough bandwidth to handle all of the images and potential traffic. Once you have your website set up, you'll want to choose your pieces carefully. Display them as thumbnails on one page, with each full scale piece appearing on another page when the thumbnail is clicked. This will give people with slower internet access easier access to your online graphic design portfolio. To create a graphic design portfolio on DVD or CD, you must have a computer with a DVD or CD burner. To make really professional DVD or CD graphic design portfolios, you will want to get a CD or DVD burning kit that allows you to burn images onto the top of the CD or DVD and create labels for jewel cases. You can either save individual pieces on the CD or DVD, or you can simply save a copy of your website on the disc.

How Can I Be Sure I’m Hiring a Professional Graphic Design firm

"I need a professional graphic design firm to do my logos, stationery, web design and brochures. I've met several graphic designers at networking groups. I've looked at a ton of web sites. How can I be sure I'm hiring a professional graphic design firm that can meet all of my needs?" A professional graphic designer will have a full range of services available to meet your needs. These include print and web design, Flash and video work, photography and illustration, resources for quality and affordable printing, and other marketing services. The professional graphic design firm also uses professional tools, like Adobe In Design or Quark, Photoshop, Dreamweaver or Cold Fusion to just name a few. Look at the firm's clientele. What size firms are they servicing? What services are they providing for those companies? Do the services they provide cover a full spectrum of graphic and marketing services? Professional graphic design firms will have access to and be using a wide variety of resources. You can ask for the full list of their services if they aren't already included in their on-line web sites. Once you've narrowed your list down to two or three firms, ask for references and call each one of them personally. Getting your business off on the right foot is at stake here. Take the time to really understand what their clients think of them. Here are a few questions you might ask. This is not an exhaustive list, so before you start calling add any additional questions you can think of to it. Did the services they provide include the following: logos, stationery, business cards, marketing post cards, advertising concepts and print advertising, brochures, newsletters, press releases, marketing CD's or DVD's, web design, web optimization and market research. For each of the services that were provided ask how happy the client was with the end product. Was it delivered on time and within budget? Did it produce the desired results? What were the downsides of working with the firm from this client's point of view? What were the upsides? All in all, how happy were they with the products produced? Would they call this firm a professional graphic design firm? Why or Why not? Once you've made the reference calls, take the time to look at the results of each interview. If you rate each of your potential firms on a 1 to 5 scale on the above elements, you'll find on that a leader begins to emerge. Then ask yourself some additional questions as well. Which of the professional graphic design firms you are considering has experience in your field? Which one does work that you like and feel is effective? It's time for your personal taste to be brought into the decision making considerations. On a more personal front, which of the people do you think you'll like working with more? Once you've considered all of these factors, a clear decision should emerge. If it doesn't, take the top two and - flip a coin because you've done all the relevant homework.

History Of Graphic Design

The actual terminology surrounding graphic designers has come into being in the twentieth century. However, there are many events that led up to graphic design that could be considered a part of the history of graphic design itself. Graphic design has its roots in the same rich cultural history of all art. Art has been a part of cultures since before the written word. The history of graphic design stems from these ancient beginnings. The history of graphic design is, in a sense, the history of art and its applications and methods, as well as a history of graphic design reproduction techniques and technology. Like all recreational and applied arts, graphic design got its real beginning with the invention of the printing press. Previously in the history of graphic design, art and other creative works had to be hand copied. The ability to print copies of art and other creative works was a huge step toward the graphic design that exists today. Another large step in graphic design history was the development of photography, and later film making. These important steps at the end of the nineteenth century were the stepping stones to creating the graphic designs that we have today. This era also marks the beginning of the separation of creative art, or art for entertainment, from applied art, or art that was used for a purpose such as conveying a message, advertising, and other graphic design purposes. The next largest step in graphic design history was the development of the computer, and more significantly, the technological wave that led to a personal computer in every home as we have today. Graphic design would not be as popular, nor would it be as effective, creative, and reproducible without the invention of computers. Therefore, the history of graphic design is closely tied with the history of computers, computer software, computer imaging software, computer scanners, computer printers, and digital photography. The internet and graphic design software are perhaps the most important of these technological advances that are a large role in the history of graphic design. Without all of these important technological advances, graphic design would not be what it is today. There are many other important landmarks in graphic design history. In 1919 the first union of art and industry was put into place. In 1929 commercial artists, advertising designers, and illustrators became common place. In 1970 mega computers allowed for more advances in graphic design with companies like IBM. The development of the micro processor, allowing for personal office and home computers, came in 1980 and was marketed with Apple computers in 1984. Finally, the now common place technology of internet access in 1993 tops off the graphic design history that has lead to the graphic design industry we know and recognize today. To learn more about the history of graphic design, you can search the internet or your local library. Many colleges and universities offer arts classes and history of graphic design courses. Community education programs also often offer summer classes or work shops on topics of interest such as the history of graphic design.

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GoPro HERO4: The Adventure of Life in 4K

All around the world GoPro users are capturing incredible experiences, from the heart-stopping to the heartfelt. Into the caldron of an active volcano, the neon streets of Japan, a refuge for wild mustangs, scaling an iceberg, the world’s biggest dance party, or a whale rescue mission, GoPros have documented every moment. See how GoPro’s new line of our most advanced cameras ever allow you to beautifully and authentically capture and share the experiences that bring purpose, adventure, and joy to your life.

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Gallery Showcase

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