The multiplicity of graphic designs and the elements that make up the designs themselves sometimes seems overwhelming. How can you make your graphic designs stand out and shout. Yes! Shout! Shout to the customers they are supposed to reach! If your graphic designs shout, then they attract attention in an already over advertised world. Today every prospective customer sees at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that speaks the loudest to them. And once it has their attention, the one that engages them the most.
Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold.
Visuals come in a lot of forms - original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The first question to ask yourself when choosing visuals for your graphic designs is, "Is it bold?" The Second, "Does it say what I need it to say?" The third is "Does it stand out?" Be careful of the use of Stock Photography and Illustrations and don't use images that have been overused. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you'll blend in with the rest. And you want to Stand out, Shout it out!
Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, engaging - that's what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Of course the solution is the product or service for which you are designing.
Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What's in it for the customer or viewer. That's what the whole game is about. If you don't speak to how you can solve the customer's problem, how you can bring the client value, then no matter how loud it is, they won't remember or pay attention. It just won't interest them.
And use bold and relevant type to ask the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the audience you are attempting to reach and the product or service that is being sold. Don't use garbage type in graphic designs intended to speak to a more sophisticated audience, and don't use sleek elegant type to talk to the younger crowd.
So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today's commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.
"I need a professional graphic design firm to do my logos, stationery, web design and brochures. I've met several graphic designers at networking groups. I've looked at a ton of web sites. How can I be sure I'm hiring a professional graphic design firm that can meet all of my needs?"
A professional graphic designer will have a full range of services available to meet your needs. These include print and web design, Flash and video work, photography and illustration, resources for quality and affordable printing, and other marketing services. The professional graphic design firm also uses professional tools, like Adobe In Design or Quark, Photoshop, Dreamweaver or Cold Fusion to just name a few.
Look at the firm's clientele. What size firms are they servicing? What services are they providing for those companies? Do the services they provide cover a full spectrum of graphic and marketing services? Professional graphic design firms will have access to and be using a wide variety of resources. You can ask for the full list of their services if they aren't already included in their on-line web sites.
Once you've narrowed your list down to two or three firms, ask for references and call each one of them personally. Getting your business off on the right foot is at stake here. Take the time to really understand what their clients think of them. Here are a few questions you might ask. This is not an exhaustive list, so before you start calling add any additional questions you can think of to it.
Did the services they provide include the following: logos, stationery, business cards, marketing post cards, advertising concepts and print advertising, brochures, newsletters, press releases, marketing CD's or DVD's, web design, web optimization and market research.
For each of the services that were provided ask how happy the client was with the end product. Was it delivered on time and within budget? Did it produce the desired results? What were the downsides of working with the firm from this client's point of view? What were the upsides? All in all, how happy were they with the products produced? Would they call this firm a professional graphic design firm? Why or Why not?
Once you've made the reference calls, take the time to look at the results of each interview. If you rate each of your potential firms on a 1 to 5 scale on the above elements, you'll find on that a leader begins to emerge.
Then ask yourself some additional questions as well. Which of the professional graphic design firms you are considering has experience in your field? Which one does work that you like and feel is effective? It's time for your personal taste to be brought into the decision making considerations. On a more personal front, which of the people do you think you'll like working with more?
Once you've considered all of these factors, a clear decision should emerge. If it doesn't, take the top two and - flip a coin because you've done all the relevant homework.
There are many reasons to do pro bono work as a graphic website designer. First, beginning graphic website designers or graphic website design students can get valuable experience from doing pro bono graphic website design work for non profit organizations and low budget organizations such as Boy Scout troops, Cub Scout packs, and Churches.
Another reason to do pro bono work as a graphic website designer is tax breaks. The hours you spend working on graphic website design for free can be deducted from your taxes at the end of the year as a charitable donation. Check with your accountant or tax preparer to determine the most reasonable rate, but highest rate, that you can get away with charging per hour for your tax deductible hours so that you can claim them as a charitable donation.
The other reason to do pro bono work as a graphic website designer is experience and to build your portfolio. If you are a graphic website design student or you are just starting your graphic website design career, this can be a fantastic opportunity. Build your graphic website design resume with work that shows not only your talent but your big heart and community spirit. Build your graphic website design portfolio to increase career opportunities. And build experience and education with on the job training and experience in graphic website design.
With the internet growing daily by leaps and bounds, it is no wonder that everyone wants a professional graphic website designer on their side to create an awesome website with even greater graphic design so that they can compete with larger organizations. With all of the churches, cub scout packs, boy scout troops, school activities, day cares, home businesses, small businesses, and children's organizations out there today, the average graphic website designer should have no problem finding pro bono graphic website design work.
Once you have found pro bono graphic website design work, you need to treat it just as you would any other freelance graphic website design assignment or project. That means you have to find out what the client wants in their graphic design website. Create a creative brief so that you and the client are on the same page with where you are going with their graphic website design project. You also need to set up a work schedule and time line for the client so that an expected completion date can be given to the client for completion of the graphic design website.
Once the pro bono graphic website design project is completed, follow up with the organization to make sure that they are happy with their graphic design website. Then, keep in touch with the organization in the future. This will open up networking possibilities for graphic website design freelance projects in the future with paying clients. It will also open up possibilities for more pro bono graphic website design freelance projects for that and other charitable organizations.
Overall, doing pro bono graphic website design work is a great, fulfilling, rewarding way to gain additional experience, graphic website design samples for the beginning graphic artists portfolio, and tax breaks for the freelancing graphic website designer.